5 Huge 2023 Web Design Trends
Keeping abreast of new web design and development trends is essential. We live in a digital world, and taking an innovative, modern approach to your online presence is key for a professional online presence. With that in mind, here are five huge web design trends shaking things up in 2023.
Keep It Simple Stupid - Minimalism and Simplicity
Minimalism and simplicity have been popular in web design for a few years now, and this trend is set to continue into 2023. The idea behind minimalism is to remove any clutter or unnecessary elements from a website, creating a clean and simple design that is easy to navigate.
This trend is popular because it creates a streamlined user experience and makes it easier for visitors to find the information they need quickly. Expect to see more websites using simple colour schemes, white space, and clear typography in 2023.
We All Scroll in Bed at Night - Dark Mode
Dark mode is a trend that has been gaining popularity over the past few years, and it's set to explode in 2023. The dark mode trend involves using a dark colour scheme for a website's background, with lighter text and design elements overlaid on top. This isn’t a fleeting trend either! Around 90% of users utilise dark mode when available.
Dark mode is popular because it can reduce eye strain and make it easier to read content in low-light environments. There’s going to be plenty more websites offering a dark mode option in 2023, as well as more creative uses of dark colour schemes in web design.
Be Memorable - Interactive and Immersive Design
Interactive and immersive design is another trend that is set to grow in popularity in 2023. This trend involves creating a more engaging and interactive user experience, using features like animations, videos, and 3D graphics.
This type of design can be used to create more memorable and engaging experiences for visitors, helping to keep them on your website for longer. Expect to see more websites using interactive design elements in 2023, such as parallax scrolling, hover effects, and micro-interactions.
Voice Search is Everywhere - Voice-Activated Interfaces
Voice-activated interfaces are another trend that is set to grow in popularity in 2023. This technology allows users to interact with a website using their voice, rather than typing or clicking on buttons.
This technology is becoming increasingly popular due to the rise of smart speakers and voice assistants like Amazon's Alexa and Google Assistant. Expect to see more websites incorporating voice-activated interfaces in 2023, making it easier for users to navigate and interact with a website without using a keyboard or mouse.
People Care About the Environment - Sustainability and Eco-Friendliness
Sustainability and eco-friendliness are becoming more important to consumers, and this trend is set to continue into 2023. Web designers are increasingly incorporating eco-friendly elements into their designs, such as using sustainable materials and reducing the carbon footprint of websites.
Expect to see more websites incorporating eco-friendly design elements in 2023, such as using renewable energy sources to power their websites, reducing the amount of data sent to users, and designing websites with energy efficiency in mind.
As we move into 2023, web design trends are continuing to evolve and change. Minimalism and simplicity, dark mode, interactive and immersive design, voice-activated interfaces, and sustainability are just a few of the trends that are set to shape web design in the coming year.
By keeping up with these trends and incorporating them into your web design, you can create a more engaging and memorable user experience, improve your website's functionality, and stay ahead of the competition. So, be sure to keep these trends in mind as you plan your web design strategy for the year ahead.
