How important is your business website to your business? Even if you’re not an eCommerce business, your site plays a whole lot of roles. From billboard and advert to business card and even shop floor, your website is a vital part of business in 2023 and getting your aesthetics on point is key to thriving.

Functionality First Always

Design is important, there’s no getting around that. The fact is, however, that functionality should always be at the core of the entire approach. Without prioritising functionality, you end up with websites that put avant-garde new design trends at the core of their approach, and while looking spectacular, neglect their essential customers. Great website design and aesthetics puts functionality at the core, while excelling at the design opportunities within functionality.

Colour and Design Choices

Colour, proportions, button design, font choices are all essential parts of putting together a site that truly reflects your business, but fundamentally, your branding needs to be at the core of your entire approach, and if you don’t have a clear idea of your brand’s visual language, that’s going to be an issue.

This means that alongside developing a great website, it’s always a great idea to consider branding, logos and social media. Consider not just your brand image, but your brand language and attitude, and that bleed into everything you’re designing. Website design should ultimately come down to branding meeting functionality. If that allows for unbelievable design innovation, so be it, but design innovation isn’t the order of the day, building the best online presence for your business is.

Consider Major Design Trends

But don’t be afraid to buck the norm! It’s important to make sure you have a website that looks current, contemporary, and plugged-in to the zeitgeist. You need people to see that you’re an innovative and up-to-date business. This is why it’s useful to be aware of the key web design trends when it comes to putting your site together.

However, it’s important to also bear in mind that blindly following trends is also how annoying trends like infinite scrolling continue to plague us. You shouldn’t just do something because it’s popular, but because it makes sense for your brand and website design. Bold font choices, minimalism, pastel shades, all in vogue right now, but do they work for your brand or would they be a misstep?

Stand Out Without Reinventing the Wheel

This can be as simple as going with bold font choices, unusual colours, striking illustrations, beautiful HD images, or just powerful minimalism. The fact is, if it matches your brand, you can develop some hugely engaging, aesthetically-powerful website designs, but it’s vital to remember that not every site needs to be wholly original. You don’t need to reinvent the wheel, but just be better than your competitors, and that’s not just about design and branding.