Why the Right Logo is Such a Valuable Part of Your Visual Identity
Building the right visual identity for your online brand is vital, and the right logo is a huge part of this identity. This is why creating the perfect logo for your business is so valuable for visual identity and online success.
First Impressions Are Everything Online
When it comes to thriving online as a business, there’s nothing more important than that initial first impression. Those first couple of milliseconds are everything, this is where visitors are taking in your homepage, and deciding whether you’ll be able to competently supply whatever product, service, or information they’re looking for. This first impression can be measured with bounce rate, with a healthy site looking to have a bounce rate lower than 45%, and ideally sitting at around 20%.
Appearing competent, modern, and professional in that first impression comes down to a lot of different things, but an important one is your logo. This represents your business completely, encapsulating your branding and encouraging brand loyalty.
Recognition is Crucial Online
With millions of different businesses online, we’re continually bombarded with branding of all different sorts. There’s no getting around it, if you have a bland, dated, or unmemorable logo, you’re not going to stand out from the crowd. If you want to thrive, cultivating real brand loyalty and recognition, you’re going to need a logo that people instantly recognise. Think Apple, Volkswagen, and McDonalds. I bet you can see those logos in your mind immediately.
Brand Identity Propels Digital Marketing
Digital marketing is always going to be important when it comes to reaching that first-page result through SEO, making use of paid advertising services to reach the right crowd, or connecting with your audience on social media, all depend on your business having the right brand identity. Having the right logo is a key part of this brand identity.
The Right Logo Makes Your Site More Memorable
Say you’re an eCommerce business selling sports equipment. You’re going to be one of dozens such businesses. Being more memorable than the others is going to be a huge edge in business online. This is where the right logo comes in, helping you stick in the mind of your customers, being the first to be recalled when they want to make another purchase.
Timeless Logo Design Makes You Look Cutting Edge
One of the cardinal sins of branding and website design online is looking dated. Being up to date and innovative is a vital part of looking professional online, and having an older, dated-looking logo is going to really set you back.
Don’t get us wrong, we’re not talking about a tastefully crafted vintage-style logo, we’re talking about logos that look like they should have been updated and revamped three years ago. There’s a reason why so many of the big digital companies change their logos every few years. However, this isn’t necessary if you make sure your design is more timeless from the get-go. Admittedly, this can be hard to achieve, but it should be in the mind of your designer.
